Research output per year
Research output per year
Personal profile
Education/Academic qualification
PhD, Embedding Social Networking Sites in Relational Information Processes: An integrative framework of the antecedents, consequences and performance outcomes of social CRM, Queen's University Belfast
Award Date: 30 Jun 2015
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Master, The Implications of Social Networking Sites for Marketing in Irish Business
Award Date: 29 Oct 2010
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Bachelor, Bachelor of Business Studies (Honours) with Marketing specialisation
Award Date: 30 Oct 2006
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Collaborations and top research areas from the last five years
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Research output
- 5 Article
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The value of social networking sites in hotels
Diffley, S. & McCole, P., 8 Apr 2019, In: Qualitative Market Research. 22, 2, p. 114-132 19 p.Research output: Contribution to journal › Article › peer-review
Open Access14 Citations (Scopus) -
Examining social customer relationship management among Irish hotels
Diffley, S., McCole, P. & Carvajal-Trujillo, E., 2018, In: International Journal of Contemporary Hospitality Management. 30, 2, p. 1072-1091 20 p.Research output: Contribution to journal › Article › peer-review
Open Access52 Citations (Scopus) -
Extending customer relationship management into a social context
Diffley, S. & McCole, P., 10 Sep 2015, In: Service Industries Journal. 35, 11-12, p. 591-610 20 p.Research output: Contribution to journal › Article › peer-review
Open Access39 Citations (Scopus) -
A practice-based view to supply chain sustainability learning: A systematic literature review
Rodrigo, D., Gliga, G., Diffley, S., Heaslip, G. & Onofrei, G., 2025, (Accepted/In press) In: Journal of Purchasing and Supply Management. 101060.Research output: Contribution to journal › Article › peer-review
Open Access1 Citation (Scopus) -
Mapping the consumer journey in the hotel industry: guest segmentation and experience evolution
O'Rourke, V., Rodríguez-Santos, C., Diffley, S., Feito, A. C. & Arlı, N. B., 9 Dec 2025, In: Consumer Behavior in Tourism and Hospitality. p. 1-20 20 p.Research output: Contribution to journal › Article › peer-review
Open Access