A Journey-centric Approach to Business Growth: Enhancing Customer Experience for Competitive Edge

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	Undefined/Unknown
Title of host publication	International Marketing Trends, Venice
Publication status	Published - 25 Jan 2025

Cite this

@inproceedings{faa77d172b14419fa87cf25563714420,

title = "A Journey-centric Approach to Business Growth: Enhancing Customer Experience for Competitive Edge",

author = "\{{\'O} hAnnrach{\'a}in\}, C. and Sof{\"i}a Blanco-Moreno and Santos, \{Carmen R.\} and Arli, \{Nuran Bayram\}",

year = "2025",

month = jan,

day = "25",

language = "Undefined/Unknown",

booktitle = "International Marketing Trends, Venice",

}