TY - GEN
T1 - An Analysis of the 2016 American Presidential Nominees’ Tweets
T2 - 38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017
AU - Clohessy, Trevor
AU - Acton, Thomas
AU - Callinan, Colin
AU - Whelan, Eoin
AU - Scott, Murray
PY - 2018
Y1 - 2018
N2 - Twitter is the latest social networking tool said to be reshaping presidential political campaigns. In order to maximize the influence of their messages to voters, presidential nominees often use various techniques to transmit their campaign messages in the most effective way to the electorate. However, there is little scholarship on the use of Twitter as a strategic tool for presidential political campaigns. Using a nuanced magical realism theoretical perspective, this paper seeks to fill this gap through a content analysis of several of the presidential campaign nominees’ tweets, Donald Trump, Hillary Clinton and Jill Stein, in the six months leading up to election day on November 8th, 2016. Consequently, this study provides a methodological contribution pertaining to the utilization of magical realism to understand how Twitter is shaping the new political landscape. Furthermore, it provides an illustration of the application of specific techniques which underpin the magical realism concept and how they can be applied by other information system researchers.
AB - Twitter is the latest social networking tool said to be reshaping presidential political campaigns. In order to maximize the influence of their messages to voters, presidential nominees often use various techniques to transmit their campaign messages in the most effective way to the electorate. However, there is little scholarship on the use of Twitter as a strategic tool for presidential political campaigns. Using a nuanced magical realism theoretical perspective, this paper seeks to fill this gap through a content analysis of several of the presidential campaign nominees’ tweets, Donald Trump, Hillary Clinton and Jill Stein, in the six months leading up to election day on November 8th, 2016. Consequently, this study provides a methodological contribution pertaining to the utilization of magical realism to understand how Twitter is shaping the new political landscape. Furthermore, it provides an illustration of the application of specific techniques which underpin the magical realism concept and how they can be applied by other information system researchers.
KW - Credibility
KW - Magical realism
KW - Narrative
KW - Presidential political campaign
KW - Social media
KW - Twitter
UR - http://www.scopus.com/inward/record.url?scp=85126504872&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85126504872
SN - 9780996683159
T3 - ICIS 2017: Transforming Society with Digital Innovation
BT - ICIS 2017
PB - Association for Information Systems
Y2 - 10 December 2017 through 13 December 2017
ER -