Analyzing the consumer's buying behavior towards green products

Environment is basic and most important thing we have in our life if it is being ruined then it is our responsibility to prevent it. Since the leftover (wrappers, bottles and plastic packaging etc.) of non-green products cannot be disposed after the products are consumed; in that case they are buried, burnt and thrown into the sea; in all the cases, they pollute the environment, harm earth or poison our water. These three things (water, earth and air) are necessary for healthy life on earth. In order to prevent this the consumers are needed to buy the products which can be easily disposed with any harm. In this regard, this study has been conducted to analyze the buying behavior of consumers towards the green products. Data was collected by the help of questionnaire adopted from the literature. Data was collected online (by sending the link of Google form in email), at superstores, marts, supermarkets and shopping malls of Hyderabad Pakistan. The number of valid responses collected from the respondents was 200. Data analysis was conducted in the statistical package for social sciences (SPSS) version 22. Internal consistency of data was check by using the cronbach's alpha test. Frequency distribution of demographic characteristics of the respondents was taken out along with descriptive statistics (mean, standard deviation, skewness and kurtosis). Skewness and kurtosis were calculated to indicate the normality and when it was revealed that the data was normal, the developed hypothesis were tested by Analysis of variance (ANOVA) test. Furthermore, the Pearson correlation of demographic characteristics (age, income and qualification) was calculated with Consumer`s interest, will and buying behavior towards the green products. On the same time Pearson correlation between the various constructs was also calculated. In last regression analysis was conducted on the various constructs. It was concluded that demographics were not in any association with the consumer`s interest, will and buying behavior but consumers` will, interest and buying behavior towards green products were weakly correlated with one another.