@inproceedings{88bd398de0e14036bc241a7c2614b1a7,
title = "Obtaining experience in change management using sprint games",
abstract = "Brief life case-based games are referred to as sprint games. The short games strengthened with predefined gaming construct and gaming components are used under conditions of limited time. Gaming components can include, for example, competition and struggle for the prize. Introduction of these components into learning environment help bridging game with reality, creating business-like atmosphere of competition and maximizing gains within the game. Sprint games help forming efficient management skills. There are several types of sprint games that differ in terms of content and approaches taken. In our practice we use several types of short games depending on the tasks that we pursue. We are ready to share experience, but the key point is: the one that would understand potential clients better and faster, and present the product the customers are ready to pay for-wins. Such experience of change management is important and actual for a modern entrepreneur, helping to adopt company strategy with regard to internal and external challenges.",
keywords = "Change management, Consumers, Skills, Sprint games, Targeting",
author = "Natalia Stepanova and Viola Larionova and Alla Drozdova and Ken Brown",
note = "Publisher Copyright: {\textcopyright} The Authors, 2019. All Rights Reserved.; 13th International Conference on Game Based Learning, ECGBL 2019 ; Conference date: 03-10-2019 Through 04-10-2019",
year = "2019",
doi = "10.34190/GBL.19.021",
language = "English",
series = "Proceedings of the European Conference on Games-based Learning",
publisher = "Dechema e.V.",
pages = "694--704",
editor = "Lars Elbaek and Gunver Majgaard and Andrea Valente and Saifuddin Khalid",
booktitle = "Proceedings of the 13th International Conference on Game Based Learning, ECGBL 2019",
}